TikTok is readying an online shop for US customers, according to a report from Semafor.
The storefront would live inside the TikTok app under an e-commerce tab. An array of curated items as well as products listed for sale through TikTok Shop, its existing in-app shopping feature, would be for sale. The feature could launch as soon as next month.
TikTok has been trying to make online shopping happen in the US for a while. The current TikTok Shop feature allows brands to sell products in the app — though rollout has reportedly been slow as the company faces threats by lawmakers of a ban due to alleged national security risks. The company has also tried to launch live shopping via streaming video in the US, but it’s been slow to catch on…
