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Netflix logo illustration
Illustration by Nick Barclay / The Verge

Netflix’s first live-streamed sporting event could be coming this fall. The Wall Street Journal reports that the company is in talks to create a new, celebrity-driven golf tournament in Las Vegas that would include some of the stars of other sports content on the service like Drive to Survive and Full Swing. (Disclosure: Vox Media Studios produced Full Swing, and The Verge recently produced a series with Netflix.)

The talks are apparently early, but a custom, talent-driven golf tournament makes perfect sense as Netflix’s first foray into sports streaming. Streaming live sports is high-stakes, hard, and expensive, and the deals for big-name events are ever more cutthroat. (Netflix was reportedly trying to wrest Formula 1 coverage away…

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