A new Washington state law will require companies to receive a user’s explicit consent before they can collect, share, or sell their health data. Washington Governor Jay Inslee signed the My Health, My Data bill into law on Thursday, giving users the right to withdraw consent at any time and have their data deleted.
The law should help shield users’ health data from the companies and organizations not included under the HIPAA Privacy Rule, which prevents certain medical providers from disclosing “individually identifiable” health information without consent. The HIPAA Privacy Rule doesn’t cover many of the health apps and sites that collect medical data, allowing them to freely collect and sell this information to advertisers.
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